Made from upcycled plastic waste, this year's Aussie Open Adidas kits are all about saving the oceans.
Save the ocean, win a Slam?
Until those two notions were mutually exclusive but at this year’s Australian Open players wearing Adidas kits—Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and many more—tennis and the ocean are on the same team like never before.
Thanks to the Adidas x Parley tennis collection, players contracted to Adidas will wear the company's first range made from 100 per cent recycled "ocean plastic", developed in partnership with ocean-protection organisation Parley.
Adidas has been making an effort to remove virgin plastic from its supply chain, and now they company has expanded their collection process to include plastic waste found in coastal communities and on beach fronts.
Starting this week in Melbourne, tennis fans and oceans lovers will become one, as star players unveil these sharp new looks. Here’s a sneak preview of some:
@alexzverev123 catching the wave of adidas x @parley.tv. The new high-performance tennis collection designed to protect our oceans through eco-innovation. Made from upcycled plastic waste. Shop now on the link in our bio. — #HereToCreate #adidasParley #tennis #adidasTennis
Jan 3, 2019 at 9:00am PST